About Us

Our Story

Founded in 2013, Century Pet Food Industry Sdn. Bhd. has emerged as a leading force in the pet food manufacturing sector, specializing in fish feed and continuous innovation. Our journey, rooted in Malaysia, began as a fish feed producer and distributor, evolving into a powerhouse recognized for unparalleled customer service and product excellence.

From our humble beginnings, we've transitioned seamlessly into an OEM business, crafting a diverse portfolio of beloved consumer brands. At the heart of our success lies an unwavering commitment to quality, setting us apart in the competitive pet food market.

As industry leaders, Century Pet Food Industry Sdn. Bhd. is poised for robust growth, driven by sustainability initiatives and forward-thinking innovations. Our commitment to eco-friendly practices and groundbreaking solutions positions us as pioneers in the evolving pet food landscape.

Deliver Pet Nutrition Solutions

Our team leverages cutting-edge technologies and expertise to deliver pet nutrition solutions that resonate with both consumers and retailers. As a testament to our dedication, Century Pet Food Industry Sdn. Bhd. sets industry benchmarks, continually exceeding expectations.

Looking ahead, our growth strategy is underscored by a vision to redefine industry standards. Sustainability isn't just a trend; it's a proactive step toward a future where pet nutrition aligns seamlessly with ecological responsibility.

Century Pet Food Industry Sdn. Bhd. envisions a brand synonymous with quality, innovation, and a commitment to pet welfare and environmental stewardship. Our journey mirrors our resilience, adaptability, and passion for creating pet nutrition solutions that endure.

Our Vision

To be a leading multinational corporation empowering sustainability transformation and bringing satisfaction to all stakeholders of Century Pet Food Industry Sdn. Bhd.

Our Mission

To be the pet food industry’s leading agent of change, making a real positive difference to our consumers, our customers, and the way the category is managed.

Our Goal

We are committed to healthy living, healthy pet. With a focus on health and wellbeing across our company portfolio, we will strengthen the growth and profitability of our core businesses and expand into new, attractive areas. We will continue to lead the industry on sustainability while attracting and retaining talent.

The Core Values

Customer Trust

At Century Pet Food Industry Sdn. Bhd., customers come first. Their success is our success, and we value their ability to compete as we value our own. We strive to build deep and enduring relationships with our customers, who trust and rely on us to be part of their success over the long term.

Quality

Our safety standard is modelled after human food manufacturers.

Integrity

We will protect the integrity of the food at every stage of the process, sourcing from trusted suppliers, preparing only in trusted facilities, and rigorously testing for quality and safety.

Innovation

Our R&D team works in collaboration with expert teams in Nutrition, Production, Quality and Institution key departments to deliver ground-breaking and innovative solutions.